Partnerships Marketing Manager

Jeffersontown, KY (Remote)

$95K/yr – $135K/yrMid Level5+ years expOther

Posted 5 weeks ago

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Job Summary

Own strategic partnerships with a focus on high-value alignments, KPI-driven agreements, and measurable value through end-to-end activation.

  • Partnerships & Growth: Identify partners, negotiate terms, define KPIs, and plan value-driven activations.
  • End-to-End Collaboration: Serve as the bridge between partners and internal teams from briefs to asset delivery and execution.
  • Performance & Optimization: Build relationships with stakeholders, analyze results, and drive improvements to lift business outcomes.

Job Description

Responsibilities

  • Develop and manage strategic partnerships by identifying high-value partners aligned with company objectives, negotiating agreements, defining key performance indicators, and maximizing partnership value through strategic planning and execution.
  • Lead end-to-end partnership management by serving as the primary liaison between partners and internal teams, overseeing communication from initial brand brief through contracting, asset delivery, activation, and campaign execution.
  • Coordinate cross-functional collaboration with brand, creative, sales, product, and marketing teams to develop and deliver partnership assets, including packaging, point of sale materials, in-venue signage, press releases, website content, social media, and training materials.
  • Ensure operational excellence and compliance by managing contractual asset delivery, providing marketing collateral and specifications, tracking fulfillment, maintaining accurate reporting, and ensuring adherence to league, team, and partner guidelines.
  • Drive partnership performance and relationship growth by building strong relationships with key stakeholders, analyzing campaign results, identifying optimization opportunities, and delivering measurable business outcomes.

Requirements

  • Bachelor's degree in related field
  • 5+ years of experience supporting marketing partnerships
  • Experience in partnership marketing and sponsorship activation, with a proven track record of managing partner relationships, negotiating agreements, and executing integrated marketing programs across digital, live events, broadcast, hospitality, and experiential platforms.
  • Strong project and relationship management skills, with the ability to lead cross-functional teams, manage multiple partners and complex initiatives simultaneously, and proactively drive successful partnership outcomes in a fast-paced environment.
  • Excellent communication and organizational skills, proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook), and the ability to quickly learn new tools and platforms.
  • Ability to travel up to 25% with willingness and ability to travel domestically and internationally as needed

Preferred

    Benefits

    • medical, dental, vision, 401K, paid time off, and more.
    Sazerac Company logo

    Sazerac Company

    3.5 Glassdoor

    Founded in 1850, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Our vision is to become one of the industry’s most desired places to be. Sazerac attributes its success to a unique blend of history, culture, brands, relationships, innovation, technology, and most importantly, its people. Visit our website to learn more about our award winning brands and culture!

    Founded in 1850
    Louisville, Kentucky, US
    2.3K employees (155 in marketing)
    62% recommend to a friend
    77% CEO approval

    Traffic Signals

    Monthly Visitors
    81.1K
    Traffic Source Mix
    Search
    59.7%
    Direct
    32.3%
    Referral
    5.4%
    Social
    1.8%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~2.3K

    Marketing Team

    Marketing Team Size
    138 (6% of company)
    Median Career Experience
    11 years
    Median Tenure
    3.8 years
    Marketing Roles Posted (Last 30 Days)
    1

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