Partner Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Own partner marketing strategy and joint GTM to drive growth with strategic partners.

  • Define and execute a partner GTM roadmap aligned to business goals.
  • Must-have: 2-4 years in partner marketing or demand generation.
  • Standout: Experience driving campaigns with B2B SaaS partners.

Job Description

Responsibilities

  • Define and execute a partner marketing strategy and GTM roadmap that aligns with OnePlan’s business goals and partner leadership priorities
  • Identify opportunities for collaboration with strategic partners and develop initiatives that support long term growth and market expansion
  • Build and maintain strong relationships with partner marketing and leadership teams
  • Work closely with partners to develop joint go to market plans that include co marketing and sales initiatives
  • Plan and execute partner marketing campaigns across channels including email, social media, webinars, website content, and digital programs
  • Support inbound and outbound partner marketing activities such as joint events, advertising initiatives, campaign optimization, and co branded assets
  • Develop creative partner campaigns that drive awareness, engagement, and pipeline growth
  • Present campaign ideas and recommendations to partners based on their marketing maturity and market presence
  • Engage strategic partners to strengthen their ability to position and sell OnePlan through marketing, sales, and enablement support
  • Help ensure partners understand how to position OnePlan effectively and build internal champions who can deliver value to their customers

Requirements

  • 2-4 years of experience in marketing, partner marketing, or demand generation
  • Proven track record of achieving and exceeding sales quotas or driving significant revenue through partnerships
  • Openness and ability to travel
  • Experience working in a B2B SaaS or enterprise software environment
  • Strong communication and relationship building skills
  • Comfortable working cross functionally with Sales, Marketing, and external partners
  • Organized and able to manage multiple campaigns and priorities at once
  • Curious, proactive, and interested in learning how partnerships contribute to growth
  • Familiarity with marketing platforms such as HubSpot, Salesforce, or similar tools is a plus

Preferred

  • Experience working with partner or channel ecosystems in a SaaS or enterprise software environment
  • Exposure to co marketing campaigns, partner events, or joint go to market initiatives
  • Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce
  • An understanding of how marketing activity translates into pipeline and revenue contribution
  • Comfort collaborating with global partners or cross regional teams
  • A natural curiosity about partnerships and how they influence growth in a SaaS business

Benefits

  • We’re a remote-first company with team members across the USA, Canada, UK, and India!
  • OnePlan has been recognized as the Global Microsoft Partner of the Year in Project Portfolio Management in 2019, 2020, 2021, 2022 and 2023.
  • We’ve been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
  • We offer comprehensive health, dental, and vision benefits, with additional insurance options.
  • Employer RRSP and 401K matching programs.
  • A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable!
  • At OnePlan, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.