Responsibilities

• Lead marketing programs supporting Special Projects, Strategic Partners, Marketplace Partners, and other priority partnership initiatives.
• Develop and execute co-marketing campaigns, webinars, events, marketplace promotions, content, and launch programs with distributors, manufacturers, technology partners, associations, consultants, and strategic partners.
• Collaborate with Partnerships, Sales, Product Marketing, Demand Generation, and other stakeholders to increase partner-supported awareness, lead flow, and revenue opportunities.
• Develop partner enablement materials and measure partner marketing participation, campaign performance, and return on investment.
• Identify successful partner motions and build repeatable programs that can scale across the broader FieldEdge and Service Autopilot ecosystem.
• Support select customer lifecycle initiatives, including onboarding, education, engagement, referrals, advocacy, and customer communications.
• Partner with Customer Success and Product Marketing to support product adoption, customer participation, and long-term value.
• Execute integrated campaigns supporting partner initiatives, product launches, industry events, webinars, and the Annual User Group Conference.
• Partner with Corporate Events Marketing and cross-functional stakeholders on the Annual User Group Conference agenda, presenter coordination, partner and customer programming, promotion, and attendee experience.
• Track campaign performance, share insights, and recommend improvements that strengthen partner engagement, demand creation, and program effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B SaaS, partner marketing, channel marketing, alliance marketing, ecosystem marketing, or a related marketing discipline.
• Proven experience developing and executing cross-functional marketing campaigns and partner initiatives.
• Strong project management, communication, analytical, and stakeholder management skills.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.

Preferred

• Experience in home services, the skilled trades, field service management, small business technology, or similar vertical.
• Experience growing and scaling a partner program or partner marketing function within a software or SaaS company serving small businesses or home service organizations.
• Experience working across an expanded ecosystem that may include technology partners, distributors, manufacturers, associations, consultants, agencies, marketplaces, or other strategic alliances.
• Familiarity with customer lifecycle, customer advocacy, referral, and community programs.

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support