Responsibilities

• Own the development and delivery of annual and quarterly marketing plans for your assigned partner portfolio, aligning activity to commercial objectives and sales priorities.
• Serve as the primary marketing lead for assigned partners, building trusted relationships with internal Sales leaders and external partner stakeholders.
• Be responsible for commercial performance and optimization - establishing clear KPIs for partner campaigns and analyzing performance to identify opportunities, underperformance and trends.
• Manage day to day budgets, invoice processing, reconciliation and co-op commitments, proactively flagging risks or variances.
• Lead the development, launch and optimization of integrated campaigns across digital, email, print and advisor facing channels.
• Delegate execution to your Partner Marketing Specialist while maintaining accountability for quality, budget and performance.
• Partner and lead cross functionally, acting as a trusted advisor to Sales and partner stakeholders, representing TTC in business reviews and partner meetings.
• Manage and develop your Specialist, setting clear priorities and supporting their professional growth.
• Identify opportunities to improve partner marketing processes and adopt AI powered tools to strengthen team productivity.

Requirements

• 5 to 7 years of progressive marketing experience.
• Demonstrated experience owning marketing plans or a portfolio of accounts and translating commercial objectives into measurable activity.
• Experience managing meaningful marketing budgets, spend tracking and invoice management.
• Proven ability to analyze campaign or partner performance and make recommendations based on ROI, revenue or conversion.
• Experience leading complex, concurrent campaigns and coordinating multiple stakeholders.
• People management or coaching experience, with the ability to delegate, prioritize and develop others.
• Advanced Microsoft Excel and PowerPoint skills, with strong budget and data analysis capability.
• Strong written and verbal communication skills, including developing briefs, recommendations and presentations.
• Comfortable adopting and using AI-powered tools to improve marketing workflows, research, analysis, content development and productivity, with sound judgement.

Preferred

• Experience in partner, trade, channel, B2B or B2B2C marketing, ideally including exposure to national accounts, strategic partnerships, co-op/MDF programs, consortia, OTAs or other indirect sales channels.
• Experience working closely with Sales teams and senior commercial stakeholders.
• Familiarity with CRM platforms such as Salesforce, project management tools like Monday.com, CMS platforms and marketing performance dashboards.
• Experience within travel, hospitality or another partner led consumer industry.
• Experience using AI tools as part of day to day marketing or team workflows.