Responsibilities

• Build and execute co-marketing programs with New Verticals partners, from program design through asset production and distribution
• Develop partner enablement materials (pitch decks, one-pagers, training content) that help our New Verticals sales teams prospect, win, and launch new partners and deepen engagement with existing partners
• Own the New Verticals partner marketing program roadmap: track what's in flight, what's performing, and what's next, and maintain a regular reporting cadence so stakeholders always have a clear picture of program impact
• Manage partner-facing go-to-market for New Verticals product launches: translate product capabilities into partner messaging frameworks, launch materials, and activation plans that give PMC teams what they need to drive adoption
• Build relationships with marketing contacts at New Verticals partners to surface co-marketing opportunities and deepen engagement
• Coordinate with the Events Marketing Manager on partner-facing events, including pre/post-event communications and follow-up programs
• Analyze program performance across co-marketing, enablement, and channel initiatives; build dashboards, surface insights, and use data to inform what to double down on and what to cut
• Instrument programs with UTMs, tracking links, and CRM tagging in Salesforce so results are always attributable