Partner Marketing Manager

District of Columbia, USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 13 days ago

Job Summary

Own and optimize Zip's partner engagement engine and ecosystem programs, driving referrals, co-branded initiatives, and measurable pipeline.

  • Lead partner engagement and activation programs across tiers
  • Drive partnerships with top cybersecurity platforms and joint marketing
  • Own measurement linking programs to referrals and revenue

Job Description

Responsibilities

  • A partner engagement engine. A rhythm of valuable touch-points that keeps Zip top of mind, with partners segmented by engagement, potential, and needs, and programs that move them from newly onboarded to engaged to consistently referring.
  • A deep partnership with the largest cybersecurity company. Co-branded programs and joint marketing initiatives that deepen our alliance with the industry’s leading cybersecurity platform.
  • Programming that delivers value to our partners. Recurring partner fireside chats with vCISOs, security leaders, and customers, alongside intimate dinners, roundtables, and scalable virtual events.
  • Enablement that makes Zip easy to refer. The messaging, case studies, one-pagers, presentations, email copy, and landing pages that make introductions effortless at exactly the moments an advisor should think of Zip.
  • An onboarding and activation journey. The path that turns every newly signed partner into an engaged, productive one, plus the campaigns and proof points that help our SDR team source new partners.
  • The measurement to know what drives referrals. Tracking that connects programs, events, and content to introductions and pipeline, and answers what separates a partner who knows Zip from one who consistently advocates for Zip. This role has clear reporting expectations, including the ability to dive into the data to tell the story and pull out trends.

Requirements

  • 4 to 7+ years in partner marketing, ecosystem marketing, community, field marketing, customer marketing, or a related B2B SaaS role.
  • A deep understanding of how to build community, shown through programs that activate and deepen relationships with an existing audience or partner base.
  • Familiarity with vCISOs, security advisors, and compliance professionals, or the curiosity to learn this ecosystem deeply enough to understand what makes them participate, advocate, and refer.
  • Experience running fireside chats, events, dinners, newsletters, community programs, or integrated campaigns that busy, senior professionals genuinely find valuable.
  • Excellent writing and storytelling skills.
  • Strong relationship and stakeholder-management skills. You'll work closely with Zip's Partner team and directly with external partners.
  • A commercial mindset and comfort being accountable to referral, pipeline, and revenue outcomes.
  • Hands-on experience with HubSpot and strong reporting skills are required.

Preferred

  • Experience in cybersecurity, GRC, compliance, or another trust-based B2B category is strongly preferred.

Benefits

  • Competitive compensation, equity, and comprehensive health benefits starting on day one
  • 401(k) plan to help you invest in your future
  • Flexible hybrid work environment (2-3 days in office! You decide what is best for you!)
  • Monthly wellness benefits to help you stay active, healthy, and balanced in whatever way works best for you
  • Comprehensive family-building, fertility, and hormonal health benefits to support you through every stage of life
  • High ownership, autonomy, and the opportunity to shape a rapidly growing company
  • Fully stocked office with endless snacks, coffee, and tea, plus Zip swag and team outings

Partner Marketing Manager

District of Columbia, USA · Hybrid