Responsibilities

• The Partner and Growth Marketing team is responsible for enabling best in class marketing with our Fire TV app partners while driving growth for Fire TV. We are seeking hands-on Marketing Manager to manage partner relations, curate title selection and manage partner approvals. In this role you will have an opportunity to work cross functionally with a broad array of internal stakeholders and external partners - helping coordinate campaigns, as well as managing our yearly campaign calendar.
• Drive integrated marketing ideas that creatively break through while driving core KPIs around awareness, customer acquisition, subscription growth, and engagement.
• Collaborate closely with the broader Fire TV product and business teams, Business Development, Amazon Ads, and other key internal partner teams.
• Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns.
• Drive operational excellence through the development and maintenance of scalable frameworks, SOPs, and best practices that enable consistent, high-quality campaign execution and continuous improvement across the team.
• Identify win-wins for Fire TV and partner to aid in the negotiation and sell-in of co-marketing programs.
• Provide inputs into status updates and quarterly business reviews for senior leadership.

Requirements

• Bachelor's degree, or experience in written and oral communication, including the ability to communicate with all levels in the organization (technical, business, executive)
• Experience using data and metrics to determine and drive improvements
• Experience in building, executing and scaling cross functional marketing programs
• 3+ years of professional non-internship marketing experience

Preferred

• Experience in partnership marketing
• Experience in the entertainment industry

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.