Partner Marketing Manager

Responsibilities

• Define quarterly marketing priorities for a named portfolio of North American partners based on revenue potential, growth trajectory, and business needs
• Develop joint go-to-market plans and recommend the right campaigns, programs, and investments for each partner
• Recommend market development fund (MDF) allocation and track investments against defined outcomes in partnership with the Director
• Build and deliver through-partner demand generation programs, including email, digital, paid media, webinars, nurture campaigns, workshops, roundtables, and sales enablement
• Create, format, and adapt campaign assets for web, social, events, email, paid media, and partner sales support
• Prepare landing pages, email schedules, digital assets, and launch materials while ensuring all deliverables are accurate, on brand, and completed on time
• Coordinate partner enablement sessions, bootcamps, and other programs that support partner readiness and engagement
• Serve as the primary marketing point of contact for assigned partners and coordinate internally with cross-functional teams and external vendors
• Track program execution, partner engagement, MDF utilization, and campaign results across the region
• Report performance, risks, resource needs, and opportunities to the Director, Global Channel Marketing and regional sales leadership

Requirements

• Experience developing and executing partner, channel, demand generation, or B2B marketing programs
• Demonstrated ability to manage both strategic planning and hands-on campaign execution
• Experience creating and adapting marketing assets across email, web, social, paid media, events, and sales enablement channels
• Understanding of partner go-to-market motions and the ability to align programs to partner and business objectives
• Experience managing MDF or other partner marketing investments is preferred
• Strong project management skills with the ability to manage multiple partners, priorities, and deadlines
• Excellent written and verbal communication skills and confidence working directly with partners and senior stakeholders
• Strong analytical skills with the ability to track performance, identify risks, and recommend next steps
• Ability to work independently while collaborating effectively across global and cross-functional teams
• A proactive, detail-oriented approach and willingness to adapt in a fast-paced environment

Benefits

• medical, dental, vision, 401(k) with match, unlimited PTO