Responsibilities

• Work closely with the regional GTM Partnerships, Sales and Marketing team to build a go-to-market strategy for our Services, Technology and Global Partnerships partners
• Define priorities, investment model, scaling mechanisms and success metrics for our marketing efforts with our partners in AMER
• Drive adoption of scalable marketing and enablement programs locally, and influence the global partner marketing roadmap to serve local partners
• Administer and optimize market development funds with each partner
• Align and work closely with Global Partner marketers to extend and land global initiatives in AMER
• Collaborate closely with our regional marketers to ensure partners are represented in local GTM initiatives

Requirements

• 8-10+ years of relevant B2B marketing experience
• 2-3 years of experience managing partner marketing teams
• Experience working closely with technology partners and/or consulting partners, to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes
• Experience working with a global function based in a different region
• Proven ability to influence and guide the partner’s marketing leadership team to align on objectives and deliver against joint marketing priorities and plans
• Experience shaping joint messaging with partners
• Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
• Deep understanding of the user journey through a partner channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue

Preferred

• Experience at a highly dynamic, high-growth tech company
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions