Responsibilities

• Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
• Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
• Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
• Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
• Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
• Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
• Creates win wires and maintains processes for win evidence collection, approvals, and distribution
• Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
• Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
• Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
• Supports event-related partner nurturing and follow-up motions with Partner Field Managers
• Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
• Other duties as required.

Requirements

• Bachelor’s degree, required
• Six (6) years of partner marketing, alliance marketing, or B2B demand generation experience, required
• Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
• Proficiency in CRM platforms (e.g., Dynamics), required
• Proficiency in Microsoft Office Suite, required

Nice To Have

• Experience supporting technology partners, ISVs, or partner ecosystems, preferred
• Experience building win evidence programs (win wires, references, case studies), preferred
• Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred
• Marketing & Creative platforms, preferred

Benefits

• Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality.
• We offer flexibility and opportunities for advancement.
• Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
• BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team.
• BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!
• Benefits may be subject to eligibility requirements.
• Equal Opportunity Employer, including disability/vets
• The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.