Responsibilities

• Build joint go-to-market activation plans for newly signed strategic partnerships.
• Define campaign audiences, messaging, channels, timelines, targets, and ownership across each alliance.
• Serve as the day-to-day operational contact for partner marketing and sales teams.
• Manage several partner programs in parallel and keep each initiative moving on schedule.
• Design and execute multi-channel B2B lead generation campaigns.
• Create co-branded email campaigns, landing pages, LinkedIn campaigns, paid social campaigns, webinars, and direct outreach initiatives.
• Build lead nurture sequences that move prospects from awareness to qualified sales conversations.
• Qualify inbound and campaign-generated leads before handing them to the sales team.
• Coordinate lead handoff with sales and maintain clear follow-through on every qualified opportunity.
• Set up and manage workflows, sequences, lists, segmentation, and campaign reporting in HubSpot or a comparable CRM platform.

Requirements

• 5+ years of hands-on B2B lead generation, demand generation, partner marketing, or growth marketing experience.
• Proven experience building and executing campaigns directly rather than relying entirely on an external agency.
• Strong understanding of B2B sales development and how marketing-generated leads progress through a sales funnel.
• Hands-on proficiency with HubSpot or a comparable CRM and marketing automation platform, including workflows, sequences, segmentation, and reporting.
• Strong project management skills with the ability to run multiple partner programs and campaigns simultaneously.
• Excellent written and spoken English with confidence working directly with U.S.-based stakeholders.
• Strong analytical ability and comfort using performance data to optimize campaign execution.
• Experience in partner or channel marketing and running co-marketing programs is strongly preferred.
• Experience marketing or selling to healthcare providers, medical practices, dental practices, optometry, or similar audiences is strongly preferred.
• Experience with webinar platforms, LinkedIn Sales Navigator, paid social platforms, landing-page builders, Canva, or short-form video content is preferred.

Preferred

• Experience in partner or channel marketing and running co-marketing programs is strongly preferred.
• Experience marketing or selling to healthcare providers, medical practices, dental practices, optometry, or similar audiences is strongly preferred.
• Experience with webinar platforms, LinkedIn Sales Navigator, paid social platforms, landing-page builders, Canva, or short-form video content is preferred.

Benefits

• Competitive salary with performance-based incentives.
• WFH set-up.
• Opportunities for career advancement.
• HMO coverage for employee and immediate family members.