Partner & Commercial Marketing Manager

Responsibilities

• Equip Commercial and Partnerships with institutional proof. Turn our clinical outcomes and market economics into the assets that carry weight in payer and health-system conversations.
• Own partner and referral marketing. Build the playbook that does not exist today: segment-specific value propositions, collateral, educational materials and programming across our referral ecosystem; a partner nurture and communications cadence; systematic outreach to deepen our strongest partners and prospect their lookalikes; and co-marketing with programmatic and statewide partners.
• Run B2B demand generation and the field program. Stand up and measure institutional top-of-funnel demand, including webinars, email, paid B2B, and our conference and events program. Report partner-sourced and event-sourced activity honestly, and grow toward account-based targeting as our audience data supports it.
• Design the programmatic partnership motion. Your job is to understand our highest producing partnerships and make them repeatable. Build deliberate targeting, positioning, and launch marketing for statewide programs, health-system service lines, and multi-site networks, and use that motion to open the underpenetrated segments where we have a value proposition but small referral base.

Requirements

• 5+ years in B2B, partner, channel, or commercial marketing, with meaningful time marketing to institutional healthcare buyers.
• Depth on how healthcare B2B decisions actually get made and how they differ by buyer — plus a track record of building the assets that move those decisions.
• Experience working alongside a field, community, or provider-relations team, with an instinct for what they need to be effective.
• Hands-on execution in a small team. This is the first and only marketing seat pointed at these audiences, so you will scope, write, and ship the work yourself.
• AI fluency as an operating requirement. You're beginning as a team of one, and we expect you to analyze, build, scale and deploy with AI, with the judgment to know where output needs checking and where AI doesn't belong.
• Exceptional writing, strategic framing, and communication skills. This role requires turning clinical and economic data into a clear, credible argument for a highly educated professional audience across a variety of mediums.
• Demonstrated ownership of B2B demand generation with clear reporting on what each program produced.
• Comfort with measurement and honesty about it: a track record of building reporting views that are clear about what attribution can and cannot show.
• Cross-functional range: you can work directly with clinical, commercial, and field leaders and be trusted by all three.
• A bias to action and high comfort with ambiguity, operating autonomously in a fast-moving environment.

Preferred

• Experience in behavioral health, substance use disorder treatment, Medicaid, or another regulated, high-trust healthcare category is helpful but not required
• Experience with account-based marketing programs and the tooling behind them

Benefits

• Contribute to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental Health Services via insurance coverage, including Talkspace and EAP for continuous care
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 Paid Holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote friendly with hardware provided to complete your work duties