Responsibilities

• Create visually cohesive, on-brand social media content using existing image and content libraries
• Write compelling, brand-aligned captions that reflect tone, voice, and positioning
• Publish content consistently across Instagram (2–3 times per week)
• Apply strategic hashtag usage to expand reach and visibility
• Repurpose feed content into Instagram Stories to maintain consistent engagement
• Manage and execute a monthly content calendar
• Ensure all content aligns with brand guidelines and campaign objectives
• Maintain consistency across visual identity, messaging, and overall brand presence
• Monitor performance across platforms and identify opportunities to improve engagement and reach
• Continuously refine content strategy based on performance insights and trends

Requirements

• 3+ years of experience managing social media for hospitality, travel, or lifestyle brands
• Experience managing social media across multiple platforms
• Ability to publish content consistently and follow brand guidelines
• Strong writing skills and ability to adapt tone and voice
• Proactive, organized, and able to work in a fast-paced environment

Preferred

• Experience in luxury hospitality, boutique hotels, fine dining, or lifestyle brands
• Strong visual storytelling sensibility and elevated brand aesthetics
• Excellent writing skills with the ability to adapt tone and voice
• Highly organized with ability to manage multiple accounts and deadlines
• Analytical mindset with ability to translate data into actionable insights
• Self-directed, proactive, and comfortable working in a fast-paced agency environment