Part-Time Marketing Specialist at Psychiatric Medical Care | Brentwood, TN | $35K/yr – $45K/yr

Part-Time Marketing Specialist

Brentwood, TN (Hybrid)

$35K/yr – $45K/yrMid Level5+ years expPart time

Posted 3 months ago

Job Summary

Own visually grounded, rural-hospital marketing with cross-channel campaigns and hospital-partner content that moves admissions and strengthens local relevance.

Marketing design and visual storytelling across print, digital, and event collateral for rural behavioral health.
Campaign planning with health system partners to drive patient admissions and align with local needs.
Content and storytelling for rural audiences, plus brand consistency across hospital programs.

Job Description

Responsibilities

Assist in the development of visually compelling marketing materials, including brochures, flyers, booklets, rack cards, social media graphics, website design elements, and event collateral, tailored to the behavioral health sector and rural communities.
Plan, execute, and optimize multi-channel marketing campaigns with a focus on health system partnerships that drive patient admissions, ensuring that messaging is relevant to local needs and aligns with organizational goals.
Develop and write high-quality content, including blogs, newsletters, and social media posts, with an emphasis on visual storytelling that engages rural populations.
Act as the primary liaison between PMC and hospital marketing teams, coordinating projects and ensuring alignment with hospital goals. This includes gathering input from clinical and administrative staff, ensuring timely delivery of materials, and facilitating smooth communication throughout the process.
Support and promote community outreach events, including presentations, Mental Health Awareness days, web events, and workshops, specifically designed for rural hospitals and their stakeholders.
Track and measure the performance of marketing campaigns, analyze key metrics, and provide actionable insights to drive improvements in strategy and content.
Ensure consistency in PMC’s brand identities, adapting design elements to resonate with rural hospital programs while maintaining overall brand integrity. Develop an understanding of hospital partner brands.
Partner with clinical staff, community outreach teams, and other stakeholders to ensure marketing efforts are integrated and impactful.
Conduct research into the unique needs and challenges of rural hospital programs and communities to ensure all marketing initiatives are relevant and impactful.

Requirements

Bachelor’s degree in marketing, Journalism, Communications, or a related field.
5+ years of progressive marketing experience, with a strong emphasis on graphic design and experience working with healthcare, particularly rural hospitals. Agency experience is a plus.
Demonstrated success in creating and executing marketing campaigns that engage rural populations.
Advanced proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
Strong understanding of digital marketing tools (e.g., Google Analytics, email marketing platforms, SalesForce) and social media management.
Experience designing marketing assets that are both visually appealing and functional for rural healthcare settings.
Exceptional written and verbal communication skills.
Creative problem-solving abilities with attention to detail.
Ability to work independently and manage multiple projects in a fast-paced environment.
Passion for mental health advocacy and promoting well-being

Preferred

Agency experience is a plus

Psychiatric Medical Care

Founded in 2003 and based in Nashville, TN, Psychiatric Medical Care (PMC) is a leading behavioral healthcare management company focused on addressing the needs of rural and underserved communities. Operating in more than 25 states, the company manages both inpatient psychiatry units and intensive outpatient psychiatry programs within hospitals. PMC also provides telepsychiatry services across a variety of clinical settings. The company's programs provide evaluation and treatment for patients suffering from behavioral health issues including depression, anxiety, PTSD, and other mood and cognitive disorders.

Founded in 2003

Brentwood, Tennessee, USA

369 employees

www.psychmc.com