Part-Time Marketing & Social Media Coordinator, Center for Precollege Programs

Responsibilities

• Marketing Strategy & Planning
• Develop and implement annual and seasonal marketing strategies to promote Precollege programs (fall, spring, summer).
• Analyze student enrollment trends and related data to identify key market segments and inform targeted marketing campaigns that maximize program reach and student interest.
• Conduct market research on competitor programs and digital marketing trends to keep Precollege strategies innovative and competitive.
• Maintain a seasonal marketing calendar and campaign timelines, integrating academic cycles and key institutional milestones.
• Social Media & Content
• Create, schedule, and manage content across all official Precollege social media platforms (Instagram, TikTok, etc.) with a Gen Z-aligned tone.
• Plan and launch targeted digital campaigns for course registration periods, scholarship announcements, open houses, student spotlights, and behind-the-scenes content.
• Collaborate with faculty, student assistants, and administrative staff to capture and curate classroom content.
• Contribute to content ideas and storytelling formats that elevate FIT Precollege's visibility locally and globally.

Requirements

• Associate's degree in Marketing, Communications, Graphic Design, Fashion, or a related field.
• 2-4 years of related experience in marketing, communications, social media, digital content, graphic design, or a related area.
• Proficiency in visual design tools such as Adobe Photoshop, Illustrator, Canva, and InDesign.
• Strong written communication skills, particularly for social media copy and email marketing.
• Demonstrated ability to manage and grow social media accounts across platforms.
• Experience creating digital content, including photographs, videos, and short-form video.
• Strong organizational and project management skills, with the ability to prioritize multiple projects and meet deadlines.
• Proficiency with Microsoft Office Suite and Google Workspace.
• Knowledge of media production, communication, and dissemination techniques and methods, including written, oral, and visual media.
• Strong understanding of Gen Z trends, digital culture, and storytelling formats.

Preferred

• Bachelor's degree in Marketing, Communications, Graphic Design, Fashion, or a related field.
• 3-5 years of related professional experience.
• Experience working in a college or university setting, particularly in diverse and inclusive environments.
• Experience with social media analytics tools such as Meta Business Suite and Google Analytics.
• Knowledge of or demonstrated interest in art, fashion, and design education.
• Strong design portfolio showcasing social, digital, or print work.
• Knowledge of media production, communication, and dissemination techniques and methods, including written, oral, and visual media.

Benefits

• The Fashion Institute of Technology (FIT) provides comprehensive employee benefit programs designed to help keep our faculty and staff and their families healthy, safe, happy, and productive. Our programs also include a variety of components to help our employees improve the quality and balance of their work and family lives, and to help them prepare for their futures.
• Retirement Plans
• Health Care Plan and Dental Plan
• Employee Assistance Program
• Flexible Spending Account
• Commuter Benefit Plan
• FIT Tuition Exemption Program
• Paid Time Off (Vacation, Personal, Sick and Holidays)
• 4-day Summer Workweek
• Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program