Part-Time Growth Marketing Manager-Business Finance/Lead Generation

New Jersey, USA (Hybrid)

Salary Not AvailableMid Level3+ years expPart time

Posted 6 days ago

Job Summary

Own and optimize a full-stack digital lead-generation program, spanning paid advertising, landing-page optimization, CRM-driven automation, and lead-nurture flows, with a focus on measurable performance and revenue impact.

Own paid media strategy across search and social
Lead-tracking and conversion-rate optimization across landing pages and CRM
Reporting and optimization to improve cost per lead and qualified-lead metrics

Job Description

Responsibilities

Develop and manage a comprehensive digital lead-generation strategy
Create, manage and optimize Google Ads and paid social campaigns
Monitor campaign budgets, targeting, bidding, creative performance and conversion rates
Improve landing-page conversion rates and lead-capture processes
Manage SEO and local-search initiatives
Build and optimize email and SMS lead-nurture campaigns
Help improve CRM workflows, automations, segmentation and attribution
Track leads from initial source through application, qualification and closed business
Evaluate lead quality—not simply lead volume
Produce clear weekly performance reports covering advertising spend, cost per lead, cost per qualified lead, booked calls, applications and completed transactions

Requirements

At least three years of hands-on digital marketing or performance-marketing experience
Demonstrated success generating qualified leads through paid digital advertising
Strong working knowledge of Google Ads, Meta Ads, Google Analytics and conversion tracking
Experience with SEO, email marketing, SMS marketing and landing-page optimization
Experience using a CRM and marketing-automation tools; Zoho CRM experience is strongly preferred
Ability to connect marketing activity with qualified leads, applications and revenue
Strong analytical skills and comfort interpreting campaign data
Ability to work independently while communicating clearly with company leadership
A portfolio, campaign examples or documented performance results demonstrating prior success
Ability to work from our Parsippany office approximately two to three days per week

Preferred

Experience marketing business-financing, lending, fintech, professional services or other high-value lead-generation services
Familiarity with financial-services advertising policies and compliance considerations
Experience improving lead follow-up, appointment-setting and sales-funnel conversion
Experience integrating advertising platforms, analytics tools and CRM systems

Salaries

Growth Marketing Manager median pay in the United States

$108K/yr

Most pay falls between $90K and $120K. Based on 269 salaries.

See all Growth Marketing Manager salaries See more Growth Marketing Manager jobs

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