Marketing Coordinator
Newfire Global Partners
Boston, MA (Remote)
$55K/yr - $65K/yrIn-houseFull-timeEntry level1+ years exp.
3 hrs ago
Palm Springs international Airport- Deputy Director of Air Service, Marketing & Commercial Development
Palm Springs, CA (On-site)
$125K/yr – $168K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
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Job Summary
Own integrated airport growth by shaping air service, concessions and non aviation revenue while coordinating brand, marketing and community relations with city objectives.
- Ownership: lead airport business development across air service, concessions, and non aviation revenue streams to drive traffic, spend, and land-use growth.
- Market & brand: craft campaigns and partnerships to raise PSP visibility and maximize utilization and revenue across aviation and non aviation channels.
- Partnerships & governance: manage incentives, RFP processes, and regulatory compliance while aligning with airlines, tenants, and local partners.
Job Description
- Establish and implement integrated airport strategic plan for business development including air service operations, concessions, general aviation, air cargo, real estate, non-aviation, commercial and industrial business development opportunities, and land planning for airport future growth.
- Develop, coordinate, and implement marketing and public relations programs designed to identify and capitalize on current and new business relations and opportunities to maximize service, utilization, and revenue.
- Develop and execute comprehensive brand strategies that align with city and airport objectives, enhancing the PSP brand and market positioning.
- Manages the air service incentive policy and monitors regulatory compliance related to commercial air service.
- Establish and oversee processes for marketing, completing, and awarding airline incentive programs and business development opportunities, including preparation of requests for proposals.
- Develops and implements short- and long-term strategies to maximize non-aviation revenues, including advertising, sponsorships, and terminal commercial opportunities.
- Develops and monitors annual advertising sales revenue goals for the customer experience and advertising functions.
- Analyzes non-aviation revenue sales trends, customer service data, and shortfall reports to identify revenue improvement opportunities and optimize services, concessions, and advertising performance.
- Develop and coordinate community outreach plans, programs, and special events; foster community engagement with aviation businesses, community organizations, tenants, customers, and local tourism partners.
- Coordinate the negotiation of new business opportunities with current and prospective tenants of the airport including terms and conditions, development plans, investment, and financing.
- Five (5) years of increasingly responsible aviation experience, of which three (3) years of experience in the last ten (10) years are directly related to air service development, airport business development, or airport marketing and communications is required.
- Bachelor's degree from an accredited college or university with major course work in airport operations, business administration, public administration, or a related field, or any combination of education and experience that provides equivalent knowledge, skills, and abilities is required.
- A Master's degree in airport operations, business administration, public administration, or a related field, is desirable.
- Possession of a valid California driver license with a satisfactory driving record is required.
- Possession of an Airport Security Identification Display Area (SIDA) Badge, which is approved through the Federal Transportation Security Administration (TSA) is required.
- Certified Member (C.M.) or Accredited Airport Executive (A.A.E.) – American Association of Airport Executives or International Airport Professional (I.A.) through Airports Council International preferred.
Airport Minority Advisory Council
For over 40 years, the Airport Minority Advisory Council (AMAC) has been the only national, non-profit trade association dedicated to advancing the full participation of minorities and women in employment and contracting opportunities throughout the aviation and aerospace industries.
Traffic Signals
Monthly Visitors
9.7K
Traffic Source Mix
Search
34.5%
Direct
46.3%
Referral
19.2%
Headcount Trend
Current headcount: ~37
Marketing Team
Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
