Responsibilities

• Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives and grow market share.
• Develop and execute commercialization plans for new and existing products and deliver differentiated value in line with the brand's strategic objectives.
• Build and execute downstream marketing initiatives for targeted customer audiences that facilitate practice integration and create partnership value, including branded digital, social and printed campaigns.
• Develop and implement a streamlined process for distributor and subsidiary support to ensure compliant and brand aligned positioning and messaging of Venus products worldwide.
• Manage the downstream marketing budget, track ROI, analyze and report performance against KPI’s and optimize spend across digital and non-digital channels.
• Collaborate with upstream marketing, and other departments to develop and manage marketing programs to introduce new products and offerings.
• Collaborate with internal teams and external partners to design training programs and develop medical educational content and resources for customers.
• Create sales enablement programs and tools that support customer engagement, acquisition, conversion, and retention.
• Be the product’s digital voice, and continuously strive for optimization, identify additional channels and strategies to increase brand awareness and demand generation.
• Monitor brand performance, market research and analysis.

Requirements

• 5-7 years Marketing experience with a proven track record of growth and success in the medical aesthetic device industry.
• Bachelor’s degree in business or marketing, MBA-preferred.
• Experience in brand and product marketing.
• Experience in Omni channel marketing and digital knowledge.
• Experience managing people and external resources.
• B2B and B2C experience mandatory.
• Capable and willing to switch between hands-on tasks and strategic thinking.
• Aptitude to distill data to action and understanding of metric driven marketing.
• Ability to manage through ambiguity and deliver against tight deadlines in a fast-paced environment.
• Strong interpersonal and presentation skills and ability to work cross-functionally in an organization.

Benefits

• Benefits: Comprehensive package starting on Day 1, covering medical, dental, vision, life insurance, and a RRSP match, among other benefits.