Responsibilities

• Campaign Strategy and Planning: Collaborate with clients and internal teams to understand campaign objectives and target audience. Develop paid social media strategies aligned with client goals. Create detailed campaign plans, including budget allocation and ad creative.
• Campaign Execution: Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Create and optimize ad content, including ad copy, images, and videos. Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS).
• Audience Targeting and Segmentation: Conduct audience research and segmentation to maximize ad relevance. Utilize audience-targeting features and tools offered by social media platforms. Implement retargeting and lookalike audience strategies.
• Performance Analysis and Reporting: Monitor and analyze campaign performance using social media analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide strategic insights and recommendations for continuous optimization and improvement.
• Ad Creativity and Content: Collaborate with creative teams to develop compelling ad content. Ensure ad content aligns with brand guidelines and resonates with the target audience.
• Stay Updated: Stay informed about industry trends, emerging platforms, and updates in social media advertising. Recommend and implement new strategies, features, and technologies as needed.
• Other duties, as assigned.

Requirements

• 1+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
• Bachelor's degree in Marketing, Advertising, Business, or related field
• Experience developing and executing paid social advertising strategies for enterprise-level businesses preferred
• Excellent organizational, communication, and interpersonal skills, especially writing skills
• Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
• Experience with Meta Ads Manager, Tiktok, Linkedin, Pinterest, and others.
• Working knowledge of Google Analytics preferred
• Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and collaboration skills.

Benefits

• Health Insurance
• 401(k) & Retirement Savings
• Generous Paid Time Off
• Flexible Scheduling
• Remote-First Culture
• Professional Development
• Employee Referral Program
• And more!