Paid Social Strategist

Responsibilities

• Campaign management (hands on keyboard)
• Build, launch and scale Meta and TikTok campaigns, ad sets and ads directly in platform
• Make daily optimizations on budgets, bids, audiences, placements and pauses based on CPA, CPQL, ABI and enrolled debt
• Manage value-based bidding setups and conversion API events so platforms optimize toward qualified and enrolled outcomes
• Plan and run structured tests (creative, audience, bidding, landing page) with clear hypotheses and readouts
• Expand into new audiences and formats, including Spanish-language campaigns and partnership ads
• Multi-brand project management
• Manage concurrent creative requests across multiple brands and prioritize by expected impact
• Track every asset from request through development, approval, launch and performance, using consistent naming conventions
• Keep stakeholders informed on status, timelines and blockers

Requirements

• High school diploma or equivalent required, bachelor’s degree in business or related field preferred.
• 5+ years running paid social customer acquisition with deep hands-on Meta Ads Manager experience and strong TikTok Ads Manager experience
• Track record of scaling lead generation or direct-response accounts to efficient CPA targets, ideally with large budgets
• Experience managing multiple concurrent projects, with a clear system for tracking asset development and launch
• Experience with partnership ads, creator or UGC programs
• Working knowledge of conversion API, event setup, value-based bidding and lead quality optimization
• Comfort with data: you can build and explain a performance
• Clear written communication and a bias toward fast, independent execution
• Experience in financial services, debt relief or other regulated verticals, including working with compliance on ad review is a plus
• Demonstrated creative skill: strong instincts for hooks, messaging and visual storytelling, plus working ability in tools Monday, Claude, Trybe, etc

Preferred

• Experience with Spanish-language or multicultural audiences is a plus

Benefits

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Wellness Incentive Program