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Houston Chronicle

Paid Social Strategist

Dallas, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 months ago

Job Summary

Own paid social strategy and execution for direct response and brand campaigns on Facebook and Instagram.

  • Own ad buys, testing, and attribution setup to drive acquisition, engagement, and retention.
  • Must-have: 2–3 years in paid social with Facebook/Instagram ads and A/B testing.
  • Standout: Cross-team collaboration, dashboards, and reporting with BI/Analytics.

Job Description

Responsibilities

  • Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
  • Understand key tracking components and set up for attribution on campaigns
  • Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
  • Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
  • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
  • Work cross-functionally with product, UX, and the rest of the marketing organization
  • Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
  • Provide thought leadership to help identify new opportunities and other emerging advertising platforms
  • Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
  • Provide support for additional marketing channels as needed for promotional and seasonal campaigns

Requirements

  • 2-3 years in social media marketing with a focus on paid social campaigns.
  • Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
  • Bachelor’s degree required preferably in Marketing of Communications
  • Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
  • Creativity and willingness to think outside the box
  • Ability to receive constructive criticism and learn from feedback
  • Strong oral and written communication skills
  • Ability to work across multiple teams and clients with ease.

Preferred

  • Experience working in a fast-paced agency setting is preferred
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Houston Chronicle

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Houston, Texas, USA
1K employees (488 in marketing)
www.HoustonChronicle.com

Marketing Team

Marketing Team Size
399 (39% of company)
Median Career Experience
16.5 years
Median Tenure
11.3 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Emma Thompson
Emma Thompson
Marketing and Advertising Manager
At the company for 7 years 5 months
Stacy Luthi-Syphrett
Stacy Luthi-Syphrett
Associate Brand Marketing Manager
At the company for 14 years 5 months

Traffic Signals

Monthly Visitors
4.3M
Monthly Google Ads Budget
$17.6K
Traffic Source Mix
Search
33.4%
Direct
55.5%
Referral
5.9%
Social
4.3%
Paid
0.7%

Headcount Trend

Current headcount: ~1K

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Paid Social Strategist

Houston Chronicle · Dallas, TX · On-site