Paid Social Strategist at Houston Chronicle | Dallas, TX

Houston Chronicle

Paid Social Strategist

Dallas, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own paid social strategy and execution for direct response and brand campaigns on Facebook and Instagram.

Own ad buys, testing, and attribution setup to drive acquisition, engagement, and retention.
Must-have: 2–3 years in paid social with Facebook/Instagram ads and A/B testing.
Standout: Cross-team collaboration, dashboards, and reporting with BI/Analytics.

Job Description

Responsibilities

Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross-functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
Provide thought leadership to help identify new opportunities and other emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns

Requirements

2-3 years in social media marketing with a focus on paid social campaigns.
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
Bachelor’s degree required preferably in Marketing of Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease.

Preferred

Experience working in a fast-paced agency setting is preferred

Houston Chronicle

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Houston, Texas, USA

1K employees (488 in marketing)

www.HoustonChronicle.com