Paid Social Strategist at Hearst Newspapers | Houston, TX

Hearst Newspapers

Paid Social Strategist

Houston, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social growth across Facebook/Instagram with data-driven testing and cross‑functional collaboration.

Must-have: 2–3 years of paid social experience with Facebook/Instagram and A/B testing.
Standout: Location-flexible across Texas markets with cross‑functional marketing exposure.

Job Description

Responsibilities

Plan, build and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram
Understand key tracking components and set up for attribution on campaigns
Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition, engagement and retention.
Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo and demo targets, creative, etc.
Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
Work cross-functionally with product, UX, and the rest of the marketing organization
Use measurement, tracking, and management platforms to produce analytical insights and manage day-to-day Paid Social operations
Provide thought leadership to help identify new opportunities and other emerging advertising platforms
Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
Provide support for additional marketing channels as needed for promotional and seasonal campaigns

Requirements

2-3 years in social media marketing with a focus on paid social campaigns.
Experience with ad copywriting, Facebook ad manager, Instagram ads, A/B testing, and proficiency with google docs.
Bachelor’s degree required preferably in Marketing or Communications
Strong analytical skills with competency in speaking to metrics across multiple reporting systems.
Creativity and willingness to think outside the box
Ability to receive constructive criticism and learn from feedback
Strong oral and written communication skills
Ability to work across multiple teams and clients with ease.
Familiarity with 3rd party management solutions
This position can be located in any of our major newspaper markets: Dallas, Houston, San Antonio, or Austin - Texas.

Preferred

Experience working in a fast-paced agency setting is preferred.

Hearst Newspapers

We are at the intersection of what matters- To the local communities we serve.- To the national conversation we inform.- To the employees we invest in.- To the advertisers whose results we deliver.Today, Hearst Newspapers (HNP) employs over 2,500+ employees and encompasses more than 75 brands across a national network, with an unparalleled commitment to the communities we serve. While our reach is national, giving us a vast array of resources, our focus is local. Our comprehensive portfolio of modern local and regional brands, services, and solutions redefines what ‘local news’ means and how it connects communities across the country. We inform, educate, and entertain 45 million digital visitors monthly and over 6 million print readers weekly through a collective network of 50+ leading websites, 28 daily and 50 weekly publications, innovative digital products, and businesses such as King Features, Hearst DevHub, and more. It is our mission to be the most trusted, most respected and most accurate source of news and information in the communities that we serve. We place our readers' interests above all others, and dedicate ourselves to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.In addition to our journalistic commitment, HNP partners with thousands of local, regional, and national businesses, providing best-in-class advertising and marketing services each year.Please consider joining us at HNP. You will have the opportunity to create your story and evolve your local news landscape. Your headline awaits!

New York, New York, USA

3.5K employees (1,888 in marketing)

www.JoinHNP.com