Paid Social Strategist

Responsibilities

• Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly as to the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Serve as a technical resource to other departments.

Requirements

• A minimum of 3-5 years managing paid advertising programs.
• Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Ability to effectively leverage AI-powered tools and automation as part of daily workflow to accelerate research, insights, and optimization, as well as streamline reporting across platforms
• Familiarity with WordPress or a similar CMS.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com .
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.

Preferred

• Certifications in Meta Ads, Google Ads, or similar.
• Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
• Experience with Google Ads and/or Microsoft Ads.

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.