Associate Director, Paid Social
Monks
Denver, CO (Remote)
$95K/yr - $105K/yrAgencyFull-timeSenior level5+ years exp.
1 hr ago
Paid Social Specialist
USA
$80K/yr – $100K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
3–5 years of paid social with a direct-response, e-commerce tilt drives end-to-end media, creative, and landing-page ownership for a cross-channel program.
- Own media buying and creative production for paid socials with rapid testing and data-backed optimization.
- Own landing pages and CRO from social to affiliate sale, with tracking and attribution in lockstep.
- Run fast test-and-learn loops across audiences, creatives, and pages to lift ROAS, CVR, and CTR.
Job Description
Responsibilities
- Media Buying & Execution: Own end-to-end campaign setup, bidding, and budget allocation on Meta (our starting platform), expanding to TikTok and additional channels as the program grows.
- Creative Production: Produce and deploy ad creative at scale using the modern AI creative stack, continuously expanding the volume and variety of your testing.
- Landing Pages & CRO: Build and optimize high-converting, custom landing pages — owning the full path from social platform to an affiliate partner’s sale.
- Data Integrity & Tracking: Own tracking infrastructure and UTM parameters so every click and conversion is accurately attributed.
- Testing & Iteration: Run a rapid test-and-learn loop across audiences, creative, and pages — cutting underperformers, doubling down on winners, and improving ROAS, CVR, and CTR in the process.
- E-commerce Psychology & Trends: Apply deep knowledge of shopping behavior and seasonal cycles (Prime Day, BFCM, etc.) to content that sells.
- Performance Analysis: Monitor performance daily, diagnose friction anywhere in the funnel, and translate data into the next round of action.
Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech.
