Responsibilities

• Plan, execute, and optimize paid social media campaigns across multiple platforms.
• Create and manage ad campaigns.
• Analyze performance metrics and derive actionable insights.
• Conduct A/B tests to improve campaign performance.
• Optimize budgets to achieve key performance indicators.
• Collaborate with creative and strategy teams to align messaging and content with campaign goals.

Requirements

• Expertise in paid social platforms: Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and TikTok Ads.
• Knowledge of campaign strategy, audience targeting, and budget management.
• Proficiency in analyzing campaign performance metrics and deriving actionable insights.
• Strong skills in A/B testing, performance reporting, and data-driven decision-making.
• Familiarity with digital marketing techniques, including content creation and brand alignment.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Ability to work independently and meet deadlines in a remote team environment.

Preferred

• Experience with analytics tools such as Google Analytics or similar platforms is a plus.
• Bachelor’s degree in Marketing, Communication, or related field is preferred but not required.