Paid Social Specialist

Responsibilities

• Implement paid social campaigns (in-platform set-up and QA & mock-up creatives, pixel creation/set-up via partners) and day-to-day tactical campaign management (budget tracking, pacing, optimization and delivery actualization)
• Billing actualization and invoice coding/processing, ensuring accuracy and timely delivery to finance teams, confirmation of actualized budgets with Media teams per the process
• Data pulling and reporting exports on a monthly basis; Understanding performance and providing campaign insights applicable to each campaign’s KPI/objective
• Internal team collaboration with Social team, Media team, account leads (where applicable)
• Familiarity with other social platforms (e.g. TikTok, Reddit, LinkedIN)
• Stay on the pulse of campaign performance and provide recommendations for optimizations
• Become familiar with regulations surrounding healthcare and pharmaceutical advertising
• Assist team leads in the development of Paid Social strategies for clients
• Review and analyze Paid Social metrics to make optimizations, recommendations, and especially reporting insights
• Participate in internal meetings and professional development opportunities

Requirements

• 1+ years minimum experience
• Experience working with paid social platforms, with Meta being the most important
• Advanced knowledge of Microsoft office, specifically Excel and Power Point
• Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
• Curiosity: Always interested in learning more and asking thought-provoking questions.
• Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.
• Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.
• Self-starter: Curious and enthusiastic to learn about social and the health landscape.
• Organized: Able to stay organized and achieve results in a timely and effective manner
• Knowledgeable in Social: Up to date with the latest paid social and social media changes.