Paid Social Senior Strategist

Responsibilities

• Turn executive business goals into a growth-focused Paid Social plan across prospecting, retargeting, and loyalty; set expectations, offer clear options/trade-offs, and secure alignment.
• Lead QBR stories that connect media to business impact (revenue, CAC, LTV) and handle high-stakes adjustments with trust and transparency.
• Pair deep Paid Social craft (creative, audience, signal quality) with growing multi-channel understanding (Search, Commerce, CRM, Creative); teach clients and teammates and codify reusable playbooks.
• Connect the dots across channels for clients: explain how Social works with Search, Commerce/Retail Media, Lifecycle, TV/Audio, and Creative; propose simple, integrated plans (who does what, when, and why) and a measurement approach to prove combined lift (MMM/lift where feasible; clear proxy reads otherwise).
• Orchestrate platform features and automation to unlock growth (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot safely, measure, then scale.
• Apply Bliss Point insights (Forecasting, Always-On Incrementality, Creative Insights, Brand Equity) to guide budgets, innovations, and creative/audience bets; provide structured feedback to improve tools.
• Design sound lift/holdout tests when feasible (or strong powered A/Bs), define success thresholds up front, and maintain a steady read cadence; forecast expected impact and risk.
• Keep signals healthy and reliable (pixel/CAPI, event mapping/priorities, UTMs/GA4); explain data caveats when recommending changes and reallocation.
• Think and act like an owner: spot recurring waste across accounts, fix the root cause, and set simple standards the team can keep.
• Raise the bar, together: coach reliable routines (prep, review, follow-through), share before/after results, and turn wins into easy-to-use playbooks.

Requirements

• Experience: 7+ years managing Paid Social at scale across Meta and TikTok; experience with Pinterest, Snapchat, Reddit, LinkedIn, or X is a plus.
• Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; creative testing frameworks; audience design/signals; basic catalog/DPA for social commerce.
• Technical: Comfortable with GA4 and platform analytics; can design tests, define success, forecast outcomes, and connect media to revenue, CAC, and LTV.
• Communication and leadership: Executive-ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.

Preferred

• Experience with Pinterest, Snapchat, Reddit, LinkedIn, or X is a plus.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources