Responsibilities

• Own the relentless optimization of paid social campaigns across LinkedIn, Reddit, and other channels to maximize value from every dollar invested.
• Refine audience targeting, bidding strategies, and creative testing across platforms.
• Work closely with RevOps and vendor partners to ensure the user journey is trackable, reporting is clear, and automations between ads, web, and email are delivering qualified leads.
• Spend 60% of time hands-on optimizing campaigns, 30% analyzing data and reporting insights, and 10% communicating how marketing efforts are driving revenue.
• Demonstrate how paid social campaigns contribute to the growth of the business and collaborate in building a connected path for the user across channels.
• Align paid social strategy with cross-channel attribution and multi-million dollar budget allocation across channels

Requirements

• Hands-on B2B demand generation experience – whether at an agency or in-house, and understand the nuances of long sales cycles and complex buyer journeys.
• You enjoy collaborating with RevOps, Sales, and external partners to improve targeting, segmentation, and lead quality.
• You are adept at making in-platform optimizations, adjusting bids, building audiences, and testing new approaches to improve cost-efficiency and conversion.
• You think across platforms, not just within them – optimizing Reddit, LinkedIn, and Meta as a connected system, not standalone channels.