Meta / Paid Social Specialist
Expatiate Communications
California, MO (Remote)
$28/hr - $70/hrIn-houseFull-timeMid level
5 days ago
Paid Social and Meta Ads Manager (Multi Brand Portfolio)
Chicago, IL (Remote)
Salary Not AvailableMid Level4+ years expFull time
Posted 7 months ago
Job Summary
Drive paid social performance across 20+ roofing brands with hands-on Meta advertising, budget management, and rapid optimization.
- Own and optimize Meta Ads campaigns for 20+ brands with $100K+ monthly budgets.
- Must-have: 4+ years of hands-on paid social experience and Meta Ads Manager expertise.
- Standout: Ability to scale top performers across multi-brand and multi-local markets.
Job Description
Responsibilities
- Own Paid Social Performance Across 20+ Brands
- Manage paid Meta campaigns (Facebook & Instagram) across a portfolio of residential roofing brands
- Oversee $160K-$400K in total monthly ad spend
- Build, launch, and optimize campaigns with minimal oversight
- Monitor budgets, performance trends, and lead flow daily
- Continuously test creative, audiences, messaging, and campaign structure
- Track and improve key performance metrics including:
- Cost per Lead (CPL)
- Conversion rate
- CTR
Requirements
- 4+ years of hands-on paid social advertising experience
- Strong expertise managing campaigns in Meta Ads Manager (Facebook & Instagram)
- Experience personally managing significant ad budgets ($100K+ monthly across campaigns preferred)
- Proven success running lead generation or conversion campaigns
- Experience managing multiple campaigns or brands simultaneously
- Strong analytical mindset with deep understanding of: CPL, CPA, CTR, CPM, Conversion metrics
- Remote - Must be based in a U.S. state where Allstar Services operates
Preferred
- Paid media experience in home services, local services, or lead generation businesses
- Experience managing multi-location or multi-brand marketing portfolios
- Experience working with marketing attribution tools, CRM integrations, or reporting dashboards
- Experience collaborating with creative teams to improve ad performance
Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO
- Remote-first flexibility
- Professional development opportunities
- Collaborative team environment with clear paths for growth
Allstar Services
Allstar Services is a construction company based out of 2350 Lucky John Dr, Park City, Utah, United States.
Marketing Team
Marketing Team Size
1 (4% of company)
Traffic Signals
Monthly Visitors
1.6K
Traffic Source Mix
Search
33.6%
Direct
41.8%
Referral
12.7%
Social
9.6%
Paid
1.3%
Headcount Trend
Current headcount: ~25
Links
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