Responsibilities

• Develop and execute the company's paid advertising strategy across TikTok Ads Manager.
• Build, launch, manage, and optimize campaigns focused on customer acquisition, product sales, traffic, and brand awareness.
• Manage campaign structures, targeting strategies, bidding, budgets, placements, and creative testing.
• Monitor campaigns daily and adjust spending and targeting to maximize performance.
• Scale successful campaigns while maintaining established profitability and efficiency targets.
• Manage advertising across multiple consumer product categories, brands, and SKUs.
• Own key performance metrics including ROAS, MER, CPA/CAC, CPM, CTR, CPC, conversion rate, and revenue.
• Analyze campaign performance by product, audience, creative, placement, and funnel stage.
• Identify opportunities to improve customer acquisition costs and overall marketing profitability.
• Develop testing strategies for audiences, offers, landing pages, campaign structures, and creative.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, eCommerce, Communications, or related field preferred.
• 5+ years of paid social/performance marketing experience, with significant hands-on experience managing TikTok advertising.
• Demonstrated experience managing meaningful paid social advertising budgets.
• Strong working knowledge of TikTok Ads Manager, TikTok Pixel, Events API, Spark Ads, and TikTok Shop advertising.
• Experience in a wholesale consumer electronics, home products, appliances, lifestyle products, or other consumer goods environment is highly desirable.
• Strong understanding of performance marketing metrics including ROAS, CAC, CPA, CTR, CPM, CPC, CVR, and LTV.
• Experience developing and executing structured A/B and creative testing programs.
• Strong analytical skills with the ability to translate campaign data into actionable business recommendations.
• Experience working with Shopify or other major eCommerce platforms is a plus.
• Familiarity with Meta advertising and other paid social platforms is beneficial.

Preferred

• Bachelor's degree in Marketing, Advertising, Business, eCommerce, Communications, or related field preferred.
• Experience in wholesale consumer electronics, home products, appliances, lifestyle products, or other consumer goods environment is highly desirable.
• Experience working with Shopify or other major eCommerce platforms is a plus.
• Familiarity with Meta advertising and other paid social platforms is beneficial.