Vice President Director, Paid Social - Fashion/Beauty

New York City, NY (On-site)

$121K/yr – $194K/yrSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own and translate brand objectives into paid social strategies, lead cutting-edge executions, and develop social expertise and client relationships while representing Digitas and driving cross-capability opportunities.

  • Owns translated paid social strategies and cutting-edge executions
  • Develops social expertise, client relationships, and internal capability growth
  • Represents Digitas and drives opportunities across capabilities

Job Description

Responsibilities

  • Translating brand marketing objectives into succinct paid social strategies that impress and excite our clients, and transforming marketing challenges with cutting-edge executions
  • Proactive in developing social media expertise within the marketing and media industry, and helping to develop the paid social capabilities within the agency
  • Playing a key role in spotting issues with core client teams and in developing new client relationships
  • Ensure best practice and innovation in all activities; fostering knowledge sharing across capabilities and teams
  • Maintaining and improving the success of social media platform relationships (client-specific and agency-wide)
  • Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
  • Effectively and enthusiastically representing Digitas – you’ll be the face of our company, the person whom staff and clients alike look up to
  • Participate in the training of junior team members as needed

Requirements

  • Bachelor's degree plus 10 to 12 years of advertising experience, including at least three years of hands-on paid social experience and five years of supervisory experience
  • An exceptional grasp on media planning, negotiation, optimization, and performance analysis and an impressive understanding of the whole digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it
  • Experience managing large scale Paid Social Campaigns, inclusive of Facebook/Instagram, Pinterest, Twitter, YouTube, Snapchat, and emerging platforms – both tactically and strategically. You get the role of paid, owned, and earned social strategies, and how they work together. You know howto flex your media plan depending on your clients’ goals and objectives, and you’ve got the awards to prove it
  • Stellar communication skills: You’re articulate, poised, straightforward – and, above all, you’re thoughtful & kind
  • Strong project management and performance management skills – you are crystal clear when it comes to delegating and providing feedback
  • Knowledge of qualitative measurement approaches – online and offline – and how/when to apply them so that we deliver measurable successes
  • High levels of integrity, autonomy, and self-motivation
  • A willingness to travel as needed – you’re open to new places, new faces and new ideas
  • Got the sparkle? Apply if you believe your unique skills are a fit.

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$121K/yr – $194K/yr

Taken straight from the job posting.

See all Digitas North America salaries

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
37

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Recent News

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Vice President Director, Paid Social - Fashion/Beauty

Digitas North America · New York City, NY · On-site