Responsibilities

• Own Paid Social Performance Across 20+ Brands
• Manage paid Meta campaigns (Facebook & Instagram) across a portfolio of residential roofing brands
• Oversee $160K–$400K in total monthly ad spend
• Build, launch, and optimize campaigns with minimal oversight
• Monitor budgets, performance trends, and lead flow daily
• Optimize Campaign Performance
• Continuously test creative, audiences, messaging, and campaign structure
• Track and improve key performance metrics including:
• Cost per Lead (CPL)

Requirements

• 4+ years of hands-on paid social advertising experience
• Strong expertise managing campaigns in Meta Ads Manager (Facebook & Instagram)
• Experience personally managing significant ad budgets ($100K+ monthly across campaigns preferred)
• Proven success running lead generation or conversion campaigns
• Experience managing multiple campaigns or brands simultaneously
• Strong analytical mindset with deep understanding of:

Nice to Have

• Paid media experience in home services, local services, or lead generation businesses
• Experience managing multi-location or multi-brand marketing portfolios
• Experience working with marketing attribution tools, CRM integrations, or reporting dashboards
• Experience collaborating with creative teams to improve ad performance

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO
• Remote-first flexibility
• Professional development opportunities
• Collaborative team environment with clear paths for growth