Paid Social Media Strategist

Responsibilities

• Design, implement and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industries
• Understanding of client's budget and business goals as it relates to the bigger picture
• Client-facing and presenting to key stakeholders
• Recommend targeting strategies and develop audience lists for future campaigns
• Develop strong insights and turn data into actionable results. Deliver the story behind the data to key stakeholders
• Actively work with the data and analytics team to ensure tracking and reporting is acurate
• Stay abreast of paid social media trends and best practices to bring clients the best strategies and recommendations proactively
• Proofread and quality check with a fodus on accuracy and attention to detail
• understanding of high converting landing pages, upsells, LTV and associated areas to help drive ROAS
• Build and execute social media advertising funnels

Requirements

• 3+ years of experience-preferably in an agency
• Proficient with Meta Business Manager, TikTok, Reddit, YouTube and LinkedIn
• Technical understanding of social platform reporting tools
• Experience working with creative teams to provide creative direction, best practices, and the creative strategy needed to optimize paid campaigns
• Experience with Google Tag manager, Google Analytics
• Experience with Commerce Manager and setting up catalogs and product feed setup with 3rd party vendors, such as Feedonomics
• Strong working knowledge of Excel, Google Sheets, and data analytics
• Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
• Experience with running paid campaigns on social channels
• Experience working in a fast-paced environment