Responsibilities

• Strategic Planning: Develop and execute a comprehensive paid media strategy across Reddit, Snap, Meta (Instagram/Facebook), Pinterest, and TikTok. Design and implement a rigorous testing plan to scale existing campaigns effectively.
• Playbook Development & Benchmarking: Collaborate with the Strategy Lead to author a comprehensive Paid Social Media Playbook. This includes defining platform-specific best practices, establishing performance benchmarks, and creating a scalable framework for future campaign execution.
• Campaign Management: End-to-end management of paid social campaigns to meet KPIs and business objectives. Utilize cost-effective strategies to maximize ROI and leverage organic performance to identify scaling opportunities.
• Cross-Functional Collaboration: Partner closely with internal strategy teams and cross-functional stakeholders to share learnings and ensure brand alignment.
• Optimization & Reporting: Continuously monitor and optimize campaign performance based on deep data insights. Own the paid social inputs for weekly leadership reporting and unified social media dashboards.
• Measurement & Testing: Own inputs for complex measurement frameworks (e.g., CARP/CMO reporting) and execute Randomized Controlled Tests (RCTs) and other advanced testing methodologies.
• Audience Segmentation: Implement and refine advanced audience segmentation and targeting strategies to reach specific personas, ensuring high engagement and conversion.
• Thought Leadership: Stay at the forefront of social media trends and emerging platform technologies. Propose innovative experiments to expand channel presence based on industry research.
• Data Integration: Maintain connectivity on reftag linking and ensure alignment across various reporting dashboards. Use Sprinklr to pull and analyze holistic performance insights.