Paid Social Media Strategist at Jobcase, Inc. | New York, USA | $53K/yr – $65K/yr

Paid Social Media Strategist

New York, USA (On-site)

$53K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid social campaigns for advertisers, owning execution, optimization, and cross-platform delivery to hit client KPIs.

Own end-to-end paid social campaigns across Meta, X, LinkedIn, and more.
Must-have: 2+ years running paid social campaigns and Meta Certification.
Standout: Data-driven optimization and KPI-focused reporting to stakeholders.

The Paid Social Media Strategist is responsible for the execution, launch, management, and daily monitoring of paid social media campaigns to meet our advertisers' business objectives.
This position manages timelines and deadlines with cross-functional teams to successfully deliver on-time and exceed customer expectations.
Implement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan provided
Ensure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizations
Provide data-driven strategic insight and recommendations to campaign teams
Create and deliver regular reporting that demonstrates campaign performance to goal
Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes
Participate in select customer and partner agency phone calls
Stay up-to-date on paid social industry trends and political & advocacy requirements

Bachelor's degree in marketing, business, communications, or related area OR relevant work experience
Minimum 2 years' relevant experience executing and optimizing digital paid ad campaigns
Meta Certification as a Media Buying Professional (410-101)
Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.
Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms
Knowledge and experience using reporting dashboards and software
Strong Excel/Google Sheets skills
Strong ability to stay organized and focused while managing high volumes of detail-oriented work
Excellent verbal and written communication skills
Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment

Curiosity for the use of AI and automation tools to help streamline processes and improve output
Ability to follow established processes and proactively communicate when adjustments are needed