Responsibilities

• Implement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan provided
• Ensure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizations
• Provide data-driven strategic insight and recommendations to campaign teams
• Create and deliver regular reporting that demonstrates campaign performance to goal
• Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes
• Participate in select customer and partner agency phone calls
• Stay up-to-date on paid social industry trends and political & advocacy requirements

Requirements

• Bachelor's degree in marketing, business, communications, or related area OR relevant work experience
• Minimum 2 years' relevant experience executing and optimizing digital paid ad campaigns
• Meta Certification as a Media Buying Professional (410-101)
• Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.
• Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms
• Knowledge and experience using reporting dashboards and software
• Strong Excel/Google Sheets skills
• Strong ability to stay organized and focused while managing high volumes of detail-oriented work
• Excellent verbal and written communication skills
• Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment
• Strong organizational skills and flexibility to efficiently handle multiple tasks simultaneously
• Critical thinking skills to interpret client needs, identify real-time solutions, and suggest and implement campaign optimizations
• Ability to assess priorities, make informed decisions, and effectively communicate and collaborate with internal teams and external stakeholders
• Ability to follow established processes and proactively communicate when adjustments are needed

Preferred

• Curiosity for the use of AI and automation tools to help streamline processes and improve output