Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook and Instagram.
• Manage and optimize advertising budgets to achieve revenue and efficiency targets.
• Execute audience research and segmentation to target high-value prospects.
• Develop and test ad copy, creative, and formats (video, carousel, static, etc.).
• Monitor campaign performance and optimize for KPIs such as ROAS, CTR, and CPA.
• Collaborate with creative and content teams to align messaging with campaign goals.
• Implement and maintain tracking pixels and conversion events.
• Provide regular reports and insights on campaign performance and recommendations for growth.
• Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures to drive incremental performance improvements.
• Build and manage first-party audience strategies including customer lists, site visitors, and lookalike audiences.

Requirements

• Bachelor’s degree in related field
• 2–4 years of experience managing paid campaigns on Facebook/Instagram Ads Manager
• Strong understanding of audience targeting, bidding strategies, and optimization techniques
• Familiarity with Meta Pixel, custom conversions, and attribution tracking
• Proficiency in analyzing campaign data and presenting insights
• Experience with A/B testing and creative performance analysis
• Strong organizational and communication skills

Preferred

• Google Analytics or Amplitude knowledge a plus
• Experience managing performance media for ecommerce brands is a plus

Benefits

• Low Insurance Premiums on Medical, Dental, and Vision
• Flexible Spending Accounts
• Health Savings Accounts (with Company Match)
• Short Term and Long-Term Disability
• Voluntary Critical Illness, and Accident Coverages
• Tuition Reimbursement
• Paid Paternity and Maternity Leave
• Paid Time Off
• Paid Holidays
• Company Paid Life AD&D Insurance