Responsibilities

• Plan, develop, and execute high-budget paid media campaigns across paid social platforms (Meta, TikTok, Snapchat), aligned with overall marketing strategy.
• Own daily campaign management and optimization, including bid strategy, budget pacing, audience segmentation, and creative rotation to drive performance against KPIs.
• Manage and allocate significant monthly media budgets across channels, ensuring optimal spend efficiency and maximum ROI.
• Utilize HubSpot and other internal tracking tools for campaign tracking, lead management, attribution, and detailed performance reporting.
• Analyze campaign data across paid social and paid search channels to identify trends, insights, and scaling opportunities.
• Develop and execute A/B tests on ad creatives, audience targeting, bidding strategies, and landing pages to continuously improve performance.
• Prepare and present regular performance reports to stakeholders, providing actionable insights and clear recommendations on budget reallocation and campaign strategy.
• Collaborate with the marketing team to ensure paid media campaigns are fully integrated with organic social, email, and field marketing for a cohesive strategy.
• Collaborate with the brand team to develop and optimize compelling visual assets and copy for paid social and paid search.
• Stay current with platform updates, algorithm changes, and industry trends across paid social and paid search to continuously improve campaign effectiveness.

Requirements

• Bachelor's degree from an accredited college or university in Marketing, Communications, Advertising, Business, or an analytical related field.
• 2+ years of hands-on experience managing paid social and/or paid search campaigns with monthly budgets of $50,000 or more.
• Proven track record of managing and optimizing paid media budgets at scale, with measurable results in lead generation, conversions, and ROI.
• Deep platform expertise in Meta Ads Manager (required); experience with TikTok Ads, Snapchat Ads, Google Ads, and/or Microsoft Ads strongly preferred.
• Experience with full-funnel paid media strategy spanning both paid social and paid search channels.
• Proficiency in campaign tracking, attribution, and reporting; familiarity with HubSpot is a strong plus.
• Strong analytical skills and experience interpreting performance data to make informed optimization and budget decisions.
• Excellent attention to detail – You are a QA Master across creatives, tracking, and reporting.
• Strong communication and presentation skills with the ability to translate data and performance metrics into actionable insights for stakeholders.
• Excellent organizational and project management skills, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment.

Nice To Have

• Certified Meta Media Buyer and/or Google Ads certification.
• Experience managing paid search campaigns (Google Ads, Microsoft Ads) in addition to paid social.
• Experience with programmatic advertising or display networks.
• Familiarity with HubSpot for campaign tracking and lead management.
• Background in fitness, health & wellness, retail, or multi-location franchise marketing

Benefits

• Salaried Flexible PTO
• Paid Holidays
• Subsidized health insurance coverage (health, dental, vision) for full time positions
• Employer Paid Basic Life and AD&D
• HSA
• Voluntary Supplemental Life Insurance for employee, child, and spouse
• Free gym membership