Responsibilities

• Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments.
• Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns.
• Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends.
• Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.).
• Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs.
• Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities.
• Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns.
• Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies.
• Recommending forward thinking strategies and innovations, with focus on AI.
• Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities.

Requirements

• Due to the business hours, we are seeking a candidate based on the East Coast.
• Bachelor’s degree in Marketing, Communications, or a related field
• 4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimization
• Proven expertise managing campaigns across Meta and LinkedIn Ads platforms (additional platforms such as Reddit or TikTok a plus)
• Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate)
• Experience managing budgets, audience targeting, and A/B testing at scale
• Strong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structure
• Ability to analyze performance data and translate insights into actionable optimizations
• Experience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications)

Preferred

• Additional platforms such as Reddit or TikTok a plus
• focus on AI as a forward-thinking strategy and innovations.

Benefits

• eligibility for bonus, stock and benefits.