Director, Social Media
Teach For America
USA (Remote)
$68K/yr - $105K/yrIn-houseFull-timeDirector/executive4+ years exp.
3 hrs ago
Paid Social Media Specialist
Wilmington, DE
$103K/yr – $194K/yrMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid social performance and governance, translating data into actionable optimizations across channels to hit CPA/ROAS targets while shaping strategy with cross-functional partners.
- Own end-to-end paid social campaigns, including setup, tracking, budgeting, and multi-audience optimization.
- Drive continuous improvement through daily health checks, A/B tests, KPI dashboards, and data-driven insights.
- Shape governance and cross-functional social strategy, staying ahead of trends and exploring AI-enabled opportunities.
Job Description
Responsibilities:
- Independently execute campaigns by building and launching ad sets with precise tracking and budget allocation across audience segments.
- Daily optimization of active campaigns via health checks and A/B tests on copy and creative to improve CPA and scale winning efforts.
- Provide regular performance breakdowns, translating platform data into insights on spend efficiency and conversion trends.
- Help define and execute a paid social strategy in collaboration with management and cross-functional teams (PR, Brand, Corporate Comms, etc.).
- Participate as a core team member on the Social Media Governance Board to develop governance guidelines, policies, and training to maintain brand cohesion across channels.
- Identify key social KPIs, develop dashboards, and report on social metrics to continuously optimize channels and identify new opportunities.
- Advise stakeholders on social media best practices and help develop strategies to reach target audiences through paid campaigns.
- Stay up-to-date with social landscape changes, best practices, trends, and technologies, including AI-driven approaches.
- Recommend forward-thinking strategies and innovations with a focus on operational efficiency to free capacity and scale resources for business-critical activities.
- Due to the business hours, we are seeking a candidate based on the East Coast.
- Bachelor’s degree in Marketing, Communications, or a related field.
- 4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimization.
- Proven expertise managing campaigns across Meta and LinkedIn Ads platforms (experience with Reddit or TikTok a plus).
- Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate).
- Experience managing budgets, audience targeting, and A/B testing at scale.
- Strong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structure.
- Ability to analyze performance data and translate insights into actionable optimizations.
- Experience partnering with cross-functional stakeholders (Brand, PR, Corporate Communications).
- Experience managing campaigns on additional platforms (e.g., Reddit, TikTok).
- Experience with AI-driven optimization strategies.
Agilent Technologies
Agilent customers are finding new ways to treat cancer, ensure food, water, air, and medicine quality and safety, discover new drug treatments, research infectious diseases, and create alternative energy solutions for a greener planet. From start to finish, we have them covered with our vast product solutions and services portfolio.Around the world, Agilent’s people bring innovations, technologies, and services to the forefront of science. Our teams design and manufacture a wide array of advanced analytical, research, and diagnostic solutions and tools for use inside and outside laboratories.Additionally, the unique expertise of Agilent’s CrossLab and technical teams provides valuable insight and support to our customers, helping them fully optimize their laboratories and resources to better focus on what's important: bringing great science to life.In fiscal 2022, Agilent Technologies generated revenue of (US) $6.85 billion.
