Paid Social Media Specialist

Denver, CO (Remote)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid media execution across Meta, TikTok, and Snapchat, turning performance data into actionable optimization alongside go-to-market and agency partners.

  • Drive multi-channel planning and optimization with internal teams and external agencies.
  • Coordinate asset adaptation and localization with creative studios for channel-specific impact.
  • Monitor asset performance and translate insights into ROAS/CAC improvements.

Job Description

Responsibilities

  • Managing and optimizing paid media campaigns across Meta, TikTok, and Snapchat.
  • Interpreting campaign performance data and translating insights into actionable recommendations for stakeholders.
  • Collaborating with North America go-to-market teams to support upcoming campaigns and channel strategies.
  • Working closely with external media agencies to plan, review, and optimize campaigns aligned with business objectives.
  • Driving briefing, adaptation, translation, and localization of creative campaigns into audience-specific and channel-relevant assets.
  • Coordinating with internal and external creative agencies regarding timelines, creative requirements, and campaign deliverables.
  • Serving as the liaison between the marketing team and the creative studio to track asset adaptation progress and deliver finalized approved assets.
  • Monitoring creative asset performance together with media agencies and sharing optimization recommendations with internal creative teams.
  • Collaborating with the Global Brand team on large-scale campaigns and future creative toolkit development.

Requirements

  • Entry-level experience in digital marketing, paid media, or campaign coordination.
  • Strong hands-on expertise in paid media platforms, including Meta, TikTok, and Snapchat.
  • Experience developing and optimizing direct-response campaigns focused on maximizing ROAS and CAC.
  • Ability to independently manage responsibilities within scope while demonstrating ownership and adaptability.
  • Strong analytical skills with the ability to interpret campaign performance data.
  • Excellent communication and stakeholder management skills.
  • Experience collaborating with agencies and cross-functional teams.
  • Strong organizational skills and attention to detail.

Preferred

  • Experience managing social media budgets exceeding $1M annually. Previous agency experience.

Benefits

  • Flexible work location: onsite in Denver or remote.
  • Standard office-hour work schedule.
  • Exposure to creative, fast-paced social media and digital marketing projects.
  • Salary ranges are flexible and depend on your experience.
  • At Addendum we believe in personalized benefits packages that cater to your unique passions. Tell us what drives you, and we'll craft a package accordingly. On top of that, here’s what’s in store automatically:
  • Top Talent Collaboration: Join award-winning teams from different countries.
  • Diverse, Challenging Projects: Break free from the ordinary with dynamic, stimulating work.
  • Epic Team Events: Join us for summer and winter parties and online events.
  • Learning & Development Opportunities : That new tech certificate is just around the corner.
  • Special Celebrations: We love a good shindig for birthdays and project milestones.
  • So, get your dancing shoes on and come join the fun!
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Addendum

ADDENDUM is an international provider of IT services for software development, IT outsourcing, and consulting. We can help you with:- Enterprise Software Development Services,- IT Resource Outsourcing & Augmented teams,- Data Management, Data Strategy & BI services,- IT Consulting Services,- Software Quality Assurance (SQA) Services.We are a team of highly skilled:- Products and Project Managers, - Business Analysts, - Software Architects and Engineers, - DB, Data Warehouse Engineers, - Quality Assurance Engineers and - Dev Ops.We work closely with our clients from fin-tech, banking, telecom, and government industries to build customers’ product strategies: by identifying the right problem, defining shared goals, and selecting the right approach and the right technologies to deliver success. We do digital product development focused on outcomes delivering significant change in shorter timescales. Companies like Western Union, Lietuvos bankas, SEB, Danske Bank, Luminor group, and Telia Company trust us to deploy enterprise technology stack to deliver new levels of performance, competitiveness, and customer experiences.Contact us and learn how Addendum can help your enterprise: +1 (310) 871 3613 (USA)+370 (617) 56 865 (LT)info@addendumgroup.com

Founded in 2009
Marina del Rey, California, USA
57 employees (2 in marketing)

Traffic Signals

Monthly Visitors
971
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
2 (4% of company)