Paid Social Media Marketing Specialist at IPG Photonics | Marlborough, MA | $62K/yr – $82K/yr

IPG Photonics

Paid Social Media Marketing Specialist

Marlborough, MA (On-site)

$62K/yr – $82K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own LinkedIn paid social and cross-channel social initiatives, driving ROI and lead generation while coordinating content, influencers, and governance across teams.

Growth & Paid Social: Plan, execute, and optimize LinkedIn campaigns; manage budget, targeting, and A/B tests to improve ROI.
Content & Creators: Collaborate with Content/Creative to produce platform-specific assets and identify influencer opportunities.
Measurement & Governance: Track performance, produce reports, translate insights into creative direction, and maintain social calendar and IPG alignment.

Job Description

Own LinkedIn paid social and cross-channel social initiatives, driving ROI and lead generation while coordinating content, influencers, and governance across teams.

Growth & Paid Social: Plan, execute, and optimize LinkedIn campaigns; manage budget, targeting, and A/B tests to improve ROI.
Content & Creators: Collaborate with Content/Creative to produce platform-specific assets and identify influencer opportunities.
Measurement & Governance: Track performance, produce reports, translate insights into creative direction, and maintain social calendar and IPG alignment.

IPG Photonics

IPG Photonics is the world leader in fiber laser technology, offering solutions for applications across a wide array of industries. Headquartered in Marlborough, USA, the company has developed a robust, vertically integrated supply chain, developing key technology components in-house, thus enabling the most reliable, powerful, and efficient laser solutions. With over 30 locations across the globe, we are committed to developing innovative products that provide reliable, cost-effective solutions for our customers’ needs.

Founded in 1990

Oxford, Massachusetts, USA

1.8K employees (30 in marketing)

www.ipgphotonics.com