Responsibilities

• Own all paid social strategy, campaign execution, and budget management across Meta, Pinterest, Reddit, and others.
• Design compelling ad creative and partner with our Content Writer to deliver consistent, on-brand campaigns.
• Develop distinct strategies for both homeowner and professional/trade audiences.
• Continuously test creative, copy, audiences, and campaign performance to improve ROAS and revenue.
• Analyze results, identify opportunities, and collaborate with Ecommerce and Digital Marketing leaders to shape future strategy.

Requirements

• 3–5+ years managing paid social campaigns with accountability for revenue and ROAS.
• Strong experience with Meta Ads Manager and familiarity with Pinterest or Reddit advertising.
• Graphic design skills with a portfolio of ad creative you've personally developed.
• Experience with Adobe Creative Suite, Figma, Canva, or similar design tools.
• A data-driven mindset with experience using GA4 and advertising platform analytics.
• The ability to balance creativity with performance marketing and continuous optimization.

Preferred

• Experience in ecommerce, home improvement, high-ticket products, or marketing to both consumer and trade audiences is a plus.