Responsibilities

• Manage and optimize paid social campaigns primarily on Meta (Facebook/Instagram) , with additional work on TikTok, Pinterest, LinkedIn, and YouTube
• Run conversion-focused campaigns and be accountable for delivering results against agreed KPIs
• Write and brief ad copy direction to a copywriter, and creative direction to a designer
• Build, schedule, and traffic campaigns across all platforms
• Run A/B tests on creative, audiences, and placements, and iterate based on performance
• Monitor campaign performance and troubleshoot issues (delivery, attribution, pixel/conversion tracking)
• Own monthly client reporting , presented via Google Slides
• Manage and direct the organic boosting strategy — overseeing whoever is boosting posts across all organic hotel accounts, ensuring boosts align with paid strategy and budget
• Coordinate, as needed, with designers, managing feedback and revision rounds through to final assets

Requirements

• 2+ years proven hands-on experience managing paid campaigns on Meta Ads Manager, TikTok Ads, Pinterest Ads, LinkedIn Campaign Manager, and YouTube/Google Ads — not just familiarity, but day-to-day operational experience across all five
• Experience running conversion campaigns and generating measurable results — solid understanding of relevant KPIs (ROAS, CPA, booking conversions, etc.)
• Experience owning monthly reporting cycles and presenting performance in Google Slides
• Experience briefing both designers and copywriters, and managing creative feedback/revision workflows
• Experience overseeing or directing organic content boosting strategy
• Strong grasp of testing methodology (creative, audience, funnel)
• Comfort with client-facing communication — confident presenting performance data and fielding questions
• Experience in luxury hospitality/hotel marketing strongly preferred
• Highly organized, able to manage multiple client accounts and deadlines simultaneously
• Reasonably available to participate in internal strategy and client meetings that typically occur during Eastern Time business hours
• Available to work mid-September through the end of the year, with a short overlap/handover period ideally in early-to-mid September

Preferred

• History working on hotel/travel related accounts and driving measurable results
• Experience with third-party reporting tools (e.g., Funnel.io or similar)
• Familiarity with shared booking-engine pixel setups (e.g., SynXis or similar hotel booking platforms) and custom conversion event tracking
• Experience working with account coordinators and multiple stakeholders on a single account (marketing teams, GMs, brand-level contacts)