Responsibilities

• Lead paid social media buying end-to-end across TikTok and Meta, owning strategy, execution, optimization and reporting.
• Manage and optimize NMM’s TikTok Ads Manager campaigns end-to-end: campaign structure, audience targeting, bidding strategy and budget allocation
• Run Spark Ads and paid amplification on organic content produced by our in-house team — identifying which content to put spend behind and why
• Drive TikTok Shop sales through paid: shoppable ad formats, Shop campaigns and performance-focused creative briefs to the content team
• Build and manage testing frameworks across creative, audience segmentation, offers and landing page alignment
• Monitor and report on performance daily — ROAS, CAC, CPM, CTR, Shop GMV contribution — with clear optimization actions
• Scale winning campaigns efficiently while maintaining performance targets
• Support Meta campaign optimization including campaign structure, budget allocation, creative testing, audience strategy and performance reporting
• Identify learnings across TikTok and Meta to improve creative direction, offer testing and paid social efficiency
• Stay current on TikTok ad platform updates, new formats and Shop advertising opportunities

Requirements

• Deep TikTok Ads Expertise (Commerce-First) You live in TikTok Ads Manager. You understand Spark Ads, Shop campaigns, affiliate amplification and how paid social drives GMV. You are not just overseeing campaigns — you are actively in-platform making optimization decisions.
• Performance-Driven Mindset You are fluent in direct response metrics: ROAS, CAC, LTV, CPM, CTR, conversion rate. You see the problem in the data and move fast to fix it.
• Cross-Platform Fluency You understand that TikTok is a discovery-to-purchase engine and Meta is a retargeting and scaling engine. You know how to build strategy for each — not copy/paste across.
• Creative Briefing & Collaboration You can translate performance data into actionable creative direction. You brief our content team clearly, communicating what converts and why.
• Deep Alignment with Our Consumer You understand our audience: Gen X and beyond, discerning, time-starved, and not interested in 10-step routines. You know how to speak to her in media strategy as well as creative brief.
• Speed + Test-and-Learn Agility You move quickly and are comfortable operating in a high-output, iterative environment. You can concept a test, launch it, read it and optimize without overcomplicating.
• Analytics & Attribution Fluency You are comfortable in Shopify, Triple Whale, Northbeam or GA4, TikTok Shop Seller Center and TikTok Ads Manager. You know how to triangulate across tools to get to truth.
• Brand Alignment You protect the No Makeup Makeup® positioning in paid. You understand how to amplify founder-led, skin-first content without losing its authenticity or elevating it beyond recognition.
• A performance buyer who is analytically sharp and moves fast
• Obsessed with the intersection of beauty, data and commerce
• Excited by the opportunity to scale a founder-led brand with real IP and authority
• Energized by creative testing that actually informs brand strategy, not just ad spend
• 3+ years of hands-on TikTok Ads Manager experience plus working knowledge of Meta Ads Manager
• Proven track record managing and scaling paid TikTok budgets for a product or e-commerce brand
• TikTok Shop advertising experience required — you understand Shop campaigns, affiliate amplification and how paid drives Shop GMV
• Beauty, lifestyle or consumer brand experience preferred; luxury or 35+ audience experience a strong plus
• Self-directed, organized and highly accountable — you manage spend and performance without being micromanaged
• LA-based with availability for occasional in-person collaboration

Preferred

• Familiarity with TikTok’s creative best practices and what makes content convert (even though you’re not making it)
• Background in DTC e-commerce or subscription beauty
• Experience with attribution tools and third-party analytics platforms
• Knowledge of the clean beauty category and the prestige 30+ consumer
• Background with QVC, HSN or LIVE commerce