Responsibilities

• Own paid social strategy, budget allocation, and performance optimization across LinkedIn, Meta, Reddit, YouTube, and CTV
• Translate campaign briefs and audience segments into channel-specific plans with clear performance benchmarks and ROI targets
• Define the experimentation roadmap spanning creative, messaging, CTAs, audiences, and formats
• Build forecasts for campaign performance including expected pipeline contribution and conversion benchmarks
• Execute campaigns end to end: build, launch, monitor, and optimize across all paid social platforms
• Write creative briefs and partner with designers and content to develop assets that perform
• Interpret performance data, identify what's working, and make fast decisions on optimization and budget reallocation
• Experiment with new formats, placements, and emerging channels to drive growth
• Create repeatable campaign motions and document playbooks that scale
• Work closely with content, lifecycle, creative, and web to ensure paid social activities ladder into broader campaign goals

Requirements

• 4+ years of experience in paid social, growth marketing, or performance marketing in B2B SaaS or tech
• Deep hands-on expertise across LinkedIn, Meta, and Reddit.
• Proven ability to own strategy and execution simultaneously without dropping either
• Strong analytical skills. You can build a forecast, read a funnel, and make optimization calls from data.
• Experience working with creative and content teams to develop high-performing assets
• Clear, confident communicator who can present performance and recommendations at the leadership level
• Autonomous and accountable. You do not need someone to tell you what to do next.
• Must be able to work onsite Tuesday through Thursday in our Coral Gables office.

Preferred

• Experience with ABM platforms or account-based targeting strategies
• Familiarity with HubSpot or similar CRM for lead tracking and attribution
• Experience running CTV or streaming ad campaigns
• Exposure to B2B security or IT software buying cycles

Benefits

• Competitive salary
• Hybrid work environment (3 days in office per week)
• 100% individual and dependent medical + dental + vision coverage
• 401(K) with a 4% company match
• 20 days PTO
• Iru Wellness Week the first week in July
• Equity for full-time employees
• In-office lunch stipend provided
• Up to 16 weeks of paid leave for new parents
• Paid Family and Medical Leave