Responsibilities

• Develop and implement long-term social media strategies to increase presence, engagement, and organic follower growth, aligning with client needs and goals, as well as agency growth objectives.
• Leverage market data to develop themes and topics, optimizing for campaign goals, and ensuring brand consistency in style, quality and tone.
• Efficiently manage all paid and organic social media campaigns, employing best practices, meeting deadlines, and tracking progress.
• Execute end-to-end paid social media campaigns in a timely and accurate manner, inclusive of campaign planning and setup, ad creation, quality control, budget pacing, testing, measurement/reporting, Pixel installation and optimization across multiple social platforms and varied client verticals.
• Set clear channel and campaign goals and KPIs, and consistently track and report against them, using historical benchmarks to measure success, gain insights, and develop future action plans.
• Cultivate strong relationships with clients, over the phone, video, and in-person, ensuring their satisfaction and identifying upselling or cross-selling opportunities.
• Collaborate with clients to identify the best approach for influencers, negotiating fair rates for content and ensuring the relevant agreements are in place.
• Work closely with digital designers on social ad creatives; when necessary, use Canva to design or edit ads that drive action, and create social videos and reels.
• Partner with internal teams (creative/design, content, SEO, and PPC) to integrate marketing efforts, analyze campaigns’ results, and share insights across channels and programs.
• Stay up-to-date with social media trends, platform changes, and cutting-edge tactics, and apply learnings to campaigns.

Requirements

• Bachelor’s degree in Digital Media, Communications, Marketing, or a related field.
• 5+ years of hands-on experience in social media management and influencer campaigns, including strategic planning and execution, preferably in a digital media agency setting.
• Experience in a fast-paced, performance-focused media agency.
• Solid grasp of current social media landscape; passionate about emerging social media platforms, trends and technology.
• Working knowledge with a range of Influencer Content Management Systems, and the ability to learn new systems.
• Client relations experience: ability to understand and assess clients’ business and communication needs, and meet those needs through successful digital and social programs.
• Flexible, agile, adaptable to rapidly changing conditions, assignments, and deadlines.
• Proactive and highly organized with the ability to handle concurrent projects with ease and attention to detail, prioritizing as necessary.
• Strong writing and copy editing skills for compelling, creative social content.
• Exceptional and engaging written, verbal communication, and visual presentation skills

Preferred

• Knowledge of leading social media monitoring platforms (Meltwater, Radian6, SOCi, etc.) is a plus.
• Working knowledge of enterprise CMS platforms, including Wordpress, is advantageous.
• Experience in Canva, Adobe, Zapier, Mailchimp, Constant Contact, etc. is a bonus.