Responsibilities

• Own end-to-end paid social execution across Meta and TikTok for both brands
• Run creative testing programs to find winners and scale them profitably
• Manage CPA, ROAS, and blended acquisition metrics against aggressive growth targets
• React fast to performance shifts and reallocate spend to protect efficiency
• Partner cross-functionally with brand, ecom, and retail teams to align paid strategy with broader business goals
• Stay current on Meta and TikTok platform updates, ad formats, and best practices

Requirements

• 3-5+ years of hands-on paid social experience, primarily in-house at a DTC brand
• Proven scaling experience at a $20-30M+ top-line ecommerce brand (not just early-stage startups)
• Deep Meta and TikTok media buying expertise, including creative testing and rapid iteration
• Experience owning multi-million dollar monthly paid social budgets independently
• Category background in beauty strongly preferred; supplements, wellness, or personal care considered if scaling proof is strong
• Cross-functional collaborator who thrives working alongside brand, ecom, and retail teams
• Passionate about the craft: follows ecom paid media podcasts, platform updates, and industry trends closely