Responsibilities

• Manage and optimize live campaigns across Meta, TikTok, Reddit, X, Snapchat, and emerging channels, with full ownership of pacing, budget allocation, and performance against CAC and LTV targets
• Review creative performance weekly, identify what is working and why, and brief new concepts directly to the creative team based on data signals
• Run incrementality and measurement tests to validate spend efficiency across channels and inform how budget is allocated across the portfolio
• Monitor and audit full conversion funnels — from ad click through landing page to account creation — and flag or fix drop-off points that are costing us efficiency
• Build and maintain performance reporting that gives leadership a clear, current view of channel mix, spend pacing, and contribution to company P&L
• Identify and launch net-new paid channels, document what you learn, and build playbooks the team can run without you having to be in every decision
• Partner with creative, product, and analytics teams to connect ad-level performance data back to messaging strategy, offer design, and landing page structure

Requirements

• 4+ years in performance marketing or paid acquisition, with hands-on campaign management experience — not just oversight
• Proven experience managing $50M to $100M+ in annual paid media spend, with direct accountability for efficiency metrics
• Deep hands-on experience across Meta, TikTok, Snapchat, Reddit, and X, including campaign setup, audience strategy, and bid management
• Cross-environment buying experience across both web and mobile app, with an understanding of how attribution and optimization differ between the two
• Structured approach to creative testing and iteration, including how you brief concepts, set up tests, and translate results into the next round of creative
• Strong analytical foundation, including working knowledge of attribution models beyond last-click and experience running or interpreting incrementality tests
• Comfortable owning budget decisions and defending them with data in a fast-moving environment
• (Plus) Experience in fintech, trading, or consumer financial products
• (Plus) Familiarity with incrementality testing frameworks such as geo-based holdouts or intent-to-treat analysis

Preferred

• Experience in fintech, trading, or consumer financial products
• Familiarity with incrementality testing frameworks such as geo-based holdouts or intent-to-treat analysis

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories