Responsibilities

• Lead Meta advertising strategies across Facebook and Instagram for clients spending between $10,000 and $500,000+ per month.
• Serve as the daily client-facing contact, addressing questions, opportunities, and campaign performance discussions.
• Build, launch, manage, and optimize Meta advertising campaigns focused on revenue growth, lead generation, and customer acquisition.
• Develop and execute audience targeting strategies including prospecting, retargeting, lookalike audiences, first-party data, and Advantage+ campaigns.
• Drive ongoing optimization through performance analysis, creative testing, audience segmentation, attribution analysis, and funnel optimization.
• Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates.
• Analyze and interpret campaign performance across key metrics including ROAS, CPA, CAC, CTR, CPM, MER, and revenue contribution.
• Identify scaling opportunities while maintaining efficiency and profitability goals.
• Monitor advertising trends, platform updates, privacy changes, and industry developments to maintain a competitive advantage.
• Ensure campaign budgets, reporting, and billing remain accurate and aligned with client objectives.
• Provide strategic recommendations based on data insights and performance trends.

Requirements

• 5+ years managing paid social advertising campaigns.
• 4+ years of hands-on Meta advertising experience.
• Experience managing monthly advertising budgets of $50,000+.
• Strong understanding of ecommerce and lead generation funnels.
• Deep knowledge of Meta Ads Manager, Pixel, Conversion API (CAPI), Attribution, and Analytics.
• Experience with creative testing frameworks and performance-driven ad development.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Undergraduate degree in business, marketing, or equivalent experience.
• Genuine passion for digital marketing, performance advertising, and emerging technology.

Preferred

• Meta Blueprint Certification preferred
• Google Analytics experience preferred

Benefits

• Top-Tier Competitive Compensation
• Health, Dental, & Vision Insurance (Company Matched)
• Generous 401(k) (Company Matched)
• Life Insurance (Company Paid)
• 3 Weeks of Paid Vacation & 12 Paid Holidays
• Empowered Work Schedules
• Private Downtown Parking (Company Paid)
• Walking Distance to the Greenbelt & BODO
• On-Site Gym & Complimentary Personal Training (Weekly)
• Team Building Events, Catered Lunches & Numerous Company Parties